Legal · PHIPA s.16
Notice of Information Practices
Last updated May 23, 2026
Ontario's Personal Health Information Protection Act, 2004 (PHIPA) requires health information custodians to make a written public statement describing their information practices, the steps they take to protect personal health information, and how to reach their contact person. This is that statement.
Who we are and our role
The treating physicians who provide care through the Health-E-Now platform are independent CPSO-licensed Ontario physicians and are the Health Information Custodians (HICs) of the personal health information (PHI) created during your visits.
Health-E-Now Inc. (Ontario Corporation No. 1001412428) operates the platform — the website, scheduling, video, intake, recordkeeping software, billing, and storage. We act as an electronic service provider and an agent of the treating physicians under PHIPA §10(4), §17, and §6(3). We handle PHI only on the physicians' instructions and only for the purposes set out in this notice.
What we collect
- Identity: legal name, date of birth, address, phone, email, gender (optional), language preference.
- Government-issued ID: verified through Stripe Identity (photo of an ID document and a selfie / biometric comparison). We keep the verification result and date; the ID image is not retained on our systems after verification completes.
- Health information: intake answers, chief complaint, history, allergies, current medications, the physician's notes, diagnostic codes, treatment plan, prescriptions, sick notes, lab requisitions, referrals, and any documents you upload.
- Health-card number: if you choose to provide it (e.g. for OHIP-billed encounters).
- Billing: tokenized payment method (the actual card number stays with Stripe), receipts, refund records.
- Technical: IP address, device, browser, and request logs needed for security and audit.
- Visit media: audio for live transcription (not stored beyond the visit unless you separately consent); video recordings only if you separately consent.
Why we collect it
We collect, use, and disclose PHI only for these purposes:
- To provide your virtual visit and follow-up care (PHIPA implied consent for purposes of care).
- To produce, transmit, and store the documents you and your physician authorize (prescriptions, sick notes, lab requisitions, referrals).
- To bill you for visits, and (where applicable, with your direction) to bill OHIP.
- To meet our obligations as a custodian or agent under PHIPA, the CPSO, and Ontario tax law (including the 10-year medical-record retention requirement).
- To meet other legal obligations (e.g. reportable conditions to public health, court orders, suspected child or elder abuse) — only where required by law, with notice to you unless legally prohibited.
How we use AI
We use AI to help with intake, live transcription, and drafting documents for the physician's review. AI does not diagnose, prescribe, or make clinical decisions. You can decline AI for any visit without affecting your care. See our AI Disclosure for the full breakdown.
Who we disclose to
- The treating physician for your visit (the custodian of your record).
- Recipients you direct us to send to — the pharmacy of your choice, your employer (sick note), a lab (requisition), or a specialist (referral).
- Our agents, each bound by written agreement to use your data only on our instructions and to maintain confidentiality. See Trust + Security for the current sub-processor list.
- Where required by law — court order, subpoena, mandatory reporting. We tell you unless prohibited.
We do not sell PHI. We do not disclose PHI to advertisers, data brokers, social platforms, or any party for marketing purposes.
Cross-border processing
All PHI is stored in Canada (Toronto / AWS ca-central-1). Some of our agents are headquartered in the United States and operate global infrastructure — Anthropic and Deepgram (AI / transcription, North American region with zero-retention contracts), Stripe (payments + identity verification), Resend (transactional email). When PHI is in flight to or processed by a US-based agent, it may be subject to US legal processes such as the CLOUD Act. We have minimized what each such agent sees, and we disclose this so you can make an informed choice.
Your rights under PHIPA
- Access (§52) — request a copy of your record. Self-serve via Account → Privacy → Download my data; or email privacy@health-e-now.com for a 30-day response.
- Correction (§55) — ask us to correct anything in your record. We respond within 30 days; if we disagree we attach your statement of disagreement.
- Lock-box (§37(1)(a)) — restrict specific visits from being seen by future Health-E-Now physicians, referring clinics, or platform staff outside the original treating physician.
- Withdraw consent (§19) — for any non-essential use.
- Complaint (§56) — to our Privacy Officer first; then to the IPC of Ontario if unresolved.
- Account closure — close at any time from Account → Privacy. The medical record is retained for the CPSO-required 10 years from your last visit, but no new PHI is collected.
Safeguards
Administrative, physical, and technical safeguards include encryption in transit (TLS 1.3) and at rest (AES-256), Row-Level Security on every PHI table, multi-factor authentication for staff, idle session timeouts, patient-restricted Postgres audit triggers, customer-managed-key application-layer encryption on the most sensitive columns, daily anomaly scans, and an immutable audit log retained 10 years. See Trust + Security for control-by-control detail.
Breach notification
If we become aware of a privacy breach that affects your PHI, we will notify you and the Information and Privacy Commissioner of Ontario at the first reasonable opportunity in accordance with PHIPA §12 and O. Reg. 224/17. We will tell you what happened, what we are doing, and what you can do.
Contact our Privacy Officer
Privacy Officer
Health-E-Now Inc.
2-558 Upper Gage Ave, Suite 316, Hamilton ON L8V 4J6
privacy@health-e-now.com
External oversight
You may also contact the Information and Privacy Commissioner of Ontario:
2 Bloor Street East, Suite 1400, Toronto ON M4W 1A8
Tel: 1-800-387-0073 · www.ipc.on.ca